Learn The System We've Used to Build Multi-Million Dollar Sales Programs for Commercial Roofers Nationwide
Master the Proven System That Turns Property Managers, School Boards, and HOAs Into Six-Figure Clients
  Why Good Roofers Are Losing Commercial Deals to Inferior Competitors (And It's Not About Price)
Right now, you might be:
Watching other roofers close massive commercial contracts while you're stuck quoting $12K shingle tear-offs
Sending proposals that disappear into the void—never hearing back from decision-makers
Following up once or twice before giving up and moving to the next lead
Relying on storms and insurance work to keep your business afloat during slow seasons
Treating commercial buyers like homeowners—and wondering why your residential sales tactics aren't working
Missing out on deals because you don't understand how commercial decision-makers actually buy
The truth is:
You're not losing because you're not qualified.
You're losing because commercial buyers don't buy like residential customers,
and nobody ever taught you the difference.
The Real Problem:
Roofers Accept 'Long Sales Cycles'
Instead of Controlling Them"
Most roofers have been brainwashed into believing "commercial has long sales cycles" and "some will, some won't." That couldn't be further from the truth.
As roofers, we can control the conditions of every sale. The problem is, we've never been taught how.
Here's what's really happening: There are two problems to solve in every commercial opportunity—the decision makers AND the roof. Most roofers only focus on one.
The Decision Maker Problem
(That Roofers Ignore)
The Roof Problem
(That You Overcomplicate)
The Process Problem
(That Kills Your Deals)
You never diagnose the buying process
- Who makes decisions?
- How do they make them?
- What's their timeline?
You don't ask about past attempts
- What have they tried before?
- Why didn't it work?
- What went wrong?
You skip current problems and ideal outcomes
- What's really costing them money?
- What does success look like?
You don't communicate with influencers
- You talk to the property manager but ignore the board, the owner, the CFO
You don't understand roof lifecycle
- Every roof is A, B, C, D, or F grade, but you never explain this to clients
You use roof jargon instead of plain language
- "Membrane degradation" means nothing to them
You don't teach them how to think
- How can they save money long-term by extending roof life instead of replacing?
You focus on problems, not solutions
- You point out what's wrong but don't show the path forward
You don't book the next meeting from every interaction
- You leave it up to them to "get back to you"
You email proposals instead of presenting them live
- Your proposal becomes just another PDF in their inbox
You never tell the complete story
- From what you heard in discovery to what you found on the roof to why your solution fits
HERE’S THE TRUTH:
When you solve both problems systematically, commercial deals don't take 6-12 months. They close quickly because you've controlled every condition along the way.
The roofers winning those big commercial contracts aren't getting lucky. They're not the cheapest. They're just the only ones who understand that you can lead a horse to water AND make it drink—if you control the conditions.
Imagine your business running on predictable, year-round commercial revenue.
Your team knows exactly what to say at every stage of the sale. You're not scrambling for the next lead or waiting for hail season. Instead, you have a systematic process that consistently moves prospects from cold to closed, even when you're not the cheapest option.
You've built relationships with decision-makers at schools, HOAs, warehouses, and commercial properties.
They trust you because you've positioned yourself as a consultant, not a contractor begging for work.
Your proposals don't sit in a stack with 10 others, they stand out because you've diagnosed the real problem and presented yourself as the solution.
This isn't about working harder. It's about working smarter with a proven system that's helped 200+ roofing companies land six- and seven-figure commercial contracts consistently.
Meet Your Instructors
 Wade Tutt
With 25 years in construction, Wade Tutt brings extensive experience from building materials to large-scale project management. As CEO of a Chicago-based specialty roofing and historic restoration company, he combines deep knowledge of construction, sales, and insurance policy application. When not leading his team, Wade enjoys Formula One Racing and spending time with his wife and daughter Andi.
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Cody Kline
Cody Kline is the founder of CommercialRoofer.com, the leading platform providing real business and sales education for commercial roofing companies. Through proven systems, service and maintenance programs, and high-impact training, Cody equips roofers to scale beyond re-roofing into sustainable, recurring revenue models. He also created Camp Commercial Roofer and Commercial Roofer Live, in-person masterminds and retreats designed exclusively for commercial roofing CEOs. A United States Air Force veteran, Cody thrives on pushing limits and building extraordinary ventures. After building and selling a successful roofing business as part of a multi-company roll-up, he has now turned his focus to assembling a portfolio of top-performing roofing companies across the country—uniting them under one strategy to create the nation’s most powerful commercial roofing business. Recognized as Roofing Contractor Magazine’s Commercial Roofing Young Gun in 2022, Cody continues to bring innovation and leadership to the industry. His adventurous spirit has taken him to Mount Everest Basecamp in 2022 and across a glacier in Iceland in 2023, reflecting his belief that growth comes from stepping into the unknown. Cody has shared his expertise from stages including Acquisition.com’s HQ, Service Con, and Scalability.com’s In-Person Intensives. Together with his wife, Brittany, and their three kids, Cody lives with energy and purpose—driven to elevate the commercial roofing industry and the leaders within it.
Introducing Commercial Sales: From Proposal to Project
This is the complete system Wade and Cody built inside roofing companies across every market in the country. It's been proven by the largest roofing companies in the world, and now it's available to operators ready to move upstream.
Laying the Foundation
Understand who's who in the commercial buying process, from property managers to executive teams and how to build real rapport without the fluff. You'll learn how to position yourself as an expert consultant, not just another contractor, and understand the complex web of stakeholders that residential roofers never encounter.
Appointment Preparation
There’s a critical difference between inbound and outbound appointments. You’ll master the pre-appointment call strategy that positions you as a professional and separates you from competitors. From a pre-inspection checklist that covers property research, to contact details, tools, materials, and visualization techniques you will set yourself up for success before you arrive.
Discovery
The roof isn't your client, people are. Learn the three-part discovery framework (Past, Present, Desired) that helps you diagnose how their buying decision happens before you ever touch the roof. Discover the 10 buying signals that tell you when a prospect is ready to buy, and how to educate prospects so they see you as a trusted advisor.
Mastering the Roof Diagnosis
Learn the grading system (A-F) that determines a roof's lifecycle stage, not just its square footage. Building a scope of work that sells is essential so you’ll learn how to connect the problem, cause, impact, solution, and outcome in a way that makes the sale inevitable.
Building Proposals That Close
Every estimate is a financial decision for both the client AND you. Learn cost-plus estimating, the professional's approach that protects gross profit and accounts for real-world variables. Discover how to build proposals that reaffirm the problem, educate on the solution, and position you as the clear, low-risk choice with the complete 10-part proposal structure.
Closing Conversations with Clarity and Control
Learn how to lead virtual closing conversations with decision-makers who might be in another city, state, or time zone. Master "Sales as Therapy", helping prospects work through doubts, fears, and risks. Discover the Master Service Agreement (MSA) strategy that turns "not now" prospects into long-term recurring revenue, and how to close conversations professionally while controlling the follow-up.
BONUS - Make It Stick
This bonus module provides the complete implementation roadmap, including all essential tools (Roof Conditions Report, Take-Off Forms, Proposal Framework, Closing Scripts, MSA Recycling Playbook), training recommendations, and strategies to make the system yours while maintaining the core structure that drives results.
Frequently Asked Questions
How quickly can I start landing commercial contracts?
Will this work if I've never done commercial before?
What makes this different from other sales training programs?
Is this only for large roofing companies?
What if I don't have time for lengthy follow-up sequences?
Do I need special software or tools?
Can my entire sales team access this?
Don't Let Another Year Pass Watching Competitors Close the Deals You Deserve
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The commercial contracts are out there. The decision-makers are ready to buy. The only question is: will you be positioned to win those deals, or will you keep doing what you've always done?
Click below to transform your roofing business into a commercial sales machine that generates predictable, profitable revenue year-round.
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